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Duracell

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Duracell Innovation
Since the early days of zinc-carbon and alkaline batteries, Duracell has led initiatives to ensure long-lasting, trustworthy power wherever it’s needed, from your key fob to Tranquility Base on the moon. And we’re just getting started.

Leading with Innovation
Duracell launched its most ground-breaking innovation, Duracell Optimum, in 2019. In 2022, Duracell launched POWER BOOST™ Ingredients in both Optimum and Coppertop AA/AAA batteries.

Duracell also unveiled a new development to their lithium coin battery safety system. In addition to child proof packaging, on-pack and on-battery safety warnings a bitter coating was added that may help discourage accidental ingestion. Each 2032, 2025 and 2016 lithium coin battery is now equipped with a non-toxic bitter substance designed to discourage swallowing and help keep children safe.

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